Rally Time

71st Annual Sturgis Rally

Welcome to the Sturgis Motorcycle Rally Website

If you’ve ever been around motorcycles or bikers, you’re probably familiar with Sturgis. The Sturgis Motorcycle Rally is held annually in Sturgis, South Dakota, ever since the first meeting back in the summer of 1938.  It has been held there every year except during WWII because of gasoline rationing.


The Sturgis Motorcycle Rally was founded by ‘Jackpine Gypsies’ motorcycle club , who still own and operate the tracks, hillclimb, and field areas where the rally is centered. The rally was created to promote racing and motorcycle stunts. In the beginning there were very few spectators and just a few racers over a 2-day event.

Even with the low number of visitors the first year, it was considered a great success, so an even larger event was planned for the following year. By the 1960’s, the number of visitors grew to around 1,000 covering a 5-day long event. It has now grown into an official 7-day event, August 8th thru the 14th in 2011, but the bikes in the Black Hills area and side-events last for about 14-days.

imagelhs ROT parade 09image

From the 1980’s on, the Sturgis Rally took off; sporting some 25,000 to 30,000 visitors. In the early 80’s it became clear that the Sturgis Rally was becoming a widespread and lasting success. By 1989, numbers exceeded 100,000 visitors. Over the last couple of years there have been over half a million visitors each year from all over the county and even the world, with the peak of 754,844 in 2000, the 60th event (not quite sure how they came to that exact number).


For two weeks you hear the roar of motorcycles 24 hours a day in the Black Hills.  And you see bikes and riders of all kinds everywhere… fun, interesting, unusual and sometimes down right crazy!


It is estimated that 95% of the town of Sturgis, South Dakota’s revenues come from the rally during that two-week period. The rally is held during the first or second week in August.  There are many people in Sturgis and a large surrounding area who move out of their homes and rent them out for a sizeable sum.  There are also activities in surrounding towns, even across state lines in Sundance, Wyoming, like ‘burn out’ and one of many wet T-shirt contests.


In recent years, the revitalization of motorcycling and retired babyboomers as well as new fans of the old rallies have led to increased attendance of classic rallies such as Sturgis.


The Sturgis Rally is a fun but wild time including motorcycle events and competition, great food, lots of drinking, concerts and a lot of partying !  One of the locals told me it was the best sex-education any kid could have, when she was young.  (Not sure that is the best advertisement, but probably an honest assessment!)  ted-nugent.jpg

Rally entertainment this year included Ted Nugent, Alice Cooper, Def Leppard, George Thorogood and Leon Russell to name just a few…


The official rally ends with a huge outdoor concert at the Legendary Buffalo Chip Campground. (And yes… being voted Miss Buffalo Chip out here is actually a huge honor and something young girls strive for!)

This was my (our) first rally and what stood out to me more than anything was the age of the participants. Although there are participants from all ‘adult’ age groups, and some teens, the ‘majority’ of the rally folk that I saw, except at the concerts and ‘Buffalo Chip Girlie’ events, where a lot more young people turned out, were aging baby-boomers… some even with their dogs tethered in their sidecars; many riding great distances just to get to Sturgis.  Rallies, huge concerts and the open road seem to be in the blood of that generation and will be until the last baby-boomer goes to the big rally in the sky.

lhs ROT parade 15

This is us at the rally… Winking smile


Ask Marion~  –  h/t to Tim Algier and the UCLA Shutterbug for 2011 Photos


Special Report: The Sturgis Motorcycle Rally  (R-Rated)

About Ask Marion

I am a babyboomer and empty nester who savors every moment of my past and believes that it is the responsibility of each of us in my generation and Americans in general to make sure that America is as good or even a better place for future generations as it was for us. So far... we haven't done very well!! Favorite Quotes: "The first 50 years are to build and acquire; the second 50 are to leave your legacy"; "Do something that scares you every day!"; "The journey in between what you once were and who you are becoming is where the dance of life really takes place". At age 62 I find myself fighting inoperable uterine Cancer and thanks to the man upstairs and the prayers from so many people including many of my readers from AskMarion and JustOneMorePet... I'm beating it. After losing our business because of the economy and factors related to the re-election of President Obama in 2012 followed by 16-mos of job hunting, my architect-trained husband is working as a trucker and has only been home approximately 5-days a month since I was diagnosed, which has made everything more difficult and often lonely... plus funds are tight. Our family medical deductible is 12K per year for two of us; thank you ObamaCare. But thanks to donations from so many of you, we are making ends meet as I go through treatment while taking care of my father-in-law who is suffering from late stage Alzheimer's and my mother-in-law who suffers from RA and onset dementia as well as hearing loss, for which there are no caretaker funds, as I continue the fight here online to inform and help restore our amazing country. And finally I need to thank a core group of family, friends, and readers... all at a distance, who check in with me regularly. Plus, I must thank my furkids who have not left my side through this fight. You can see them at JustOneMorePet.
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2 Responses to Rally Time

  1. Pingback: motorcycles: Rally Time | askmarion | Helmet Hair Motorcycle News

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