Paul McCartney Signed to New Starbucks Label

The Associated Press

SEATTLE — Paul McCartney was introduced Wednesday as the first artist signed to Starbucks Corp.’s new record label.

The former Beatle made an appearance via a video feed from London at the company’s annual meeting.

The world’s largest specialty coffee retailer announced earlier this month that it was partnering with Concord Music Group to launch the Los Angeles-based Hear Music label.

The McCartney announcement is another big step for Seattle-based Starbucks’ attempts to spin part of its consumer appeal into the entertainment business. The coffeehouse chain already has produced and sold some albums, markets books, and helped develop a feature-length movie.

Hear Music has been used as a brand on other releases developed for sale in Starbucks stores. The coffee giant also has a branded page on Apple Inc.’s iTunes digital music store, and a handful of hybrid music-and-coffee stores that allow customers to burn tracks to CDs.

Concord, which controls several other labels, helped Starbucks sell the Grammy-winning "Genius Loves Company," an album of Ray Charles duets.

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About Ask Marion

I am a babyboomer and empty nester who savors every moment of my past and believes that it is the responsibility of each of us in my generation and Americans in general to make sure that America is as good or even a better place for future generations as it was for us. So far... we haven't done very well!! Favorite Quotes: "The first 50 years are to build and acquire; the second 50 are to leave your legacy"; "Do something that scares you every day!"; "The journey in between what you once were and who you are becoming is where the dance of life really takes place".
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